General manager announced

Dean has more than 28 years of dental industry experience, both in the UK and internationally. Most recently as A-dec’s international regional manager for CIS, MEA and Eastern Europe.

He began his career as an incorporated engineer, focused on developing dental products for clinicians and improving business effectiveness for design, manufacture and commercialisation. This stimulated his interest in managing business improvement strategies relative to sales, marketing and customer service, which he took to the next level when he attained an Enterprising MBA.

Dean has held numerous director level positions, mostly within Dentsply International Inc. and his past UK responsibilities for customer service, equipment maintenance, sales and marketing will serve him well in his new role as general manager for A-dec UK. He has been a member of several leading industry committees, assisting with the development of British, EU and International Standards related to dentistry and is currently a member of the Institute of Directors and Institution of Engineering & Technology.