Facial aesthetics

At the start of the year a lecture session was held for BDA members in Lytham, providing an introduction to the modalities of non-surgical facial aesthetics (NSFA). The talk, given by facial aesthetics expert Brian Franks, was designed to develop delegates’ understanding of how these procedures can benefit their practices both clinically and commercially.

In 2010 UK cosmetic procedures were worth £2.3bn – by 2015 it is estimated that this will rise to £3.6bn and non-surgical procedures account for as much as 75 per cent of this overall total. Therefore, the commercial benefit to any practice offering these treatments will be quickly realised. Brian said of the treatments: “If you don’t offer them, you can be sure your competitors will - or already do. Your patients are becoming more and more aesthetically aware and, as a result of increased expectations, cosmetic dentistry and consequently facial aesthetics are rapidly developing disciplines within the dental profession.”