Enlighten’s buyback programme

05 November 2012
Volume 28 · Issue 10

In a bid to help dental practices meet the new tooth whitening directive, which is now in force, Enlighten is offering to back buy your bleaching lights.

As of the start of November, European law dictates that dentists across the UK can no longer supply tooth whitening products, which release or contain more than 6 per cent hydrogen peroxide (18 per cent carbamide peroxide). However, as a result, there may be numerous practices that still have bleaching lights on the premises, which cannot be legally used.

 

If this is a dilemma you face, you can send your floor-standing bleaching lamps to Enlighten, in exchange for £200 credit towards Enlighten Whitening Kits. Alternatively, if you prefer, Enlighten will happily make a £75 donation to the Bridge2Aid charity.

 

Payman Langroudi, clinical director at Enlighten Smiles, said, “It has taken 12 years to get the law changed, but, today, UK dentists can finally catch up with colleagues all over the world, to legally provide the most conservative and safest cosmetic treatment of them all.

 

“It’s important that we, as a profession, now abide by this new Directive and provide tooth whitening using the safest products to treat our patients, namely products that release or contain up to 6 per cent hydrogen peroxide (18 per cent carbamide peroxide).

 

“As many higher concentration systems, which use bleaching lights, are now illegal, Enlighten will buy back these lamps to help practices ensure they don’t fall foul of the new legislation.

 

“A word of advice: Even if products containing or releasing more than 6 per cent hydrogen peroxide (18 per cent carbamide peroxide) are sold to you as a medical device, please be aware that all teeth whitening products fall under the Cosmetics Directive and not the Medical Devices Directive (MHRA).”