Drill - Free Dentistry
National firm Dentist Direct has launched its first new spa-style practice which aims to stamp out fear of drilling and injections among dental patients.
Dentist Direct hit the dental scene just over a year ago to provide dentists with a new route into business through a Joint Venture Dental Franchise (JVDF) opportunity.
This venture means that Dentist Direct delivers all of the services of a franchise with the benefits of a Joint Venture Partnership, allowing dentists to run their own their own practices while receiving the support of head office for all non-clinical functions such as finance, compliance and marketing.
Dentist Direct’s first practice has now officially opened in Colchester, with Principal Neel Sanghavi, allowing patients to be treated with revolutionary laser technology which can be used instead of drills and needles for almost any dental procedure and which – in most cases – is completely painless.
This technology, known as the Waterlase iPlus, has been largely unavailable in the UK despite having a hugely positive impact in Europe and the US, where it has done to dentistry what laser eye surgery has done to the optical industry.It works by fusing laser energy with a gentle stream of water, reducing pain, anxiety and trauma for patients and instead creating a much more comfortable experience for them.
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