Ditch the junk
Oral health campaigners welcomed new regulations from the Committee of Advertising Practice clamping down on junk food advertising aimed at children, hailing it as a significant step forward in improving the oral health of younger generations, but hope for more progress in the future.
The rules, which came into effect across the United Kingdom on Saturday, July 1, 2017, ban the advertising of high fat, salt or sugar (HFSS) food or drink products in traditional media, online media and other sites where children make up over 25 per cent of the audience.
Nigel Carter OBE, CEO of the Oral Health Foundation, a charity working to improve oral health, welcomes the new regulations and hopes the rules will be strongly enforced.
Nigel said, “Seeing these changes being strictly adhered to has the potential to provide a massive boost to the state of oral health in the UK with children less likely to ask for products high in sugar which are damaging to their oral health.
“In the last two years alone, more than 34,000 rotten teeth have been removed from young children under general anaesthetic in the UK; this is absolutely scandalous, particularly given that this is entirely avoidable.
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