Did you know...

The majority of business owners now know that a professional and mobile optimised website is essential for satisfying today’s consumer demands. However, many firms are failing to recognise that their website can also be an important means of business intelligence for them. The way in which website visitors interact with a website can reveal not only whether a website is functioning properly, but also who the online audience is and where exactly their interest in your business lies.

Research of 750 UK small firms, commissioned by 1&1, has found that the average business owner only checks their web stats every two weeks. Only one in five analyse them on a daily basis, and one in five firms have never looked at them. Many hosting providers and website building packages provide a website analytics tool within their control panel. I would recommend you check the web stats everyday as the habit can be as useful to you as checking your bank balance or your sales figures.