Dentist opens virtual store to support patients during COVID-19 lockdown

Like many dentists, Guy Deeming, practice principal of Queensway Dental in Teesside and past chairman of the British Orthodontic Society’s Orthodontic Specialist Group, was forced to close his doors to patients – many of whom are mid treatment.

Determined to offer some continuity of care during lockdown, Guy launched his website – https://bracebrushes.co.uk – to make available a variety of specialist orthodontic products rarely found outside a dental practice.

Guy and his team are also carrying out digital treatment reviews and online consultations to stay in touch with patients throughout treatment, as well as posting regular COVID-19 updates and dental health tips and advice, including a video guide to making a replacement retainer at home.

Among the products available are a range of plastic-free oral orthodontic hygiene accessories and cheek retractors for online reviews and consultation.

Guy says: ‘The online store gives people access to specialist supplies while they are unable to make routine visits to a clinic. Our aim is to help people in the process of treatment maintain their hygiene and oral health both conveniently and safely from home, in accordance with government advice for social distancing.