Dental comparison website

01 July 2013
Volume 29 · Issue 5

UK consumers will be able to compare the cost of private and cosmetic treatments from some of the country's most reputable dental practices through a user-friendly website, backed a team of patient co-ordinators.

CompareMySmile.com is pleased to announce the launch of its new website, which is the first comparison service of its kind for the UK dental industry.

The service aims to help patients quickly gather detailed estimates based on the kind of dental work they need, while providing financial options to improve affordability.

"Certainty over the quality of care and clarity of costs are critical concerns patients consider when looking for dental treatment," says Simon Williams, co-founder and director of CompareMySmile.com.

“In the past, patients have struggled to access the information they need to find the best dental care at the right price. Over a third of all dental patients spend time researching before proceeding with dental work, while 28 per cent admit to price being a major factor in purchasing treatment.

“We’ve simplified this process by putting all the information dental patients need in one place.”

CompareMySmile.com also helps dentists promote their skills and services to thousands of potential customers seeking treatments to create a consistent stream of new business.

For example, the service allows its dental panel members to provide prospective estimates to patients, while promoting themselves through a customisable profile page that displays customer endorsements, photographs and qualifications.  

The comparison website also provides free 90-day dental insurance cover to protect patients and dentists in the event of an accident or unplanned repair work.

Williams adds: “One of our priorities is to help our  dentists showcase their quality and win new customers.  Practices can expect to benefit from a number of marketing initiatives we’ll be embarking on to identify patients who need actual treatment, not just routine check-ups. Dentists will see patients ready to purchase, which will increase chair time productivity.”

Ravi Singh, owner of a state of the art private dental training centre in Manchester and co-founder of T-clinic, has labelled the comparison service a game-changer for the dental industry.

"The benefits for both patients and practitioners are profound, it could fundamentally change how private dental treatment is offered and purchased," says Singh.

"Something like this has really been needed to modernise the industry, as creating new revenues is a challenge for the majority of dentists.  

"CompareMySmile.com is effectively an extension of our practice shop window. It makes it much easier for potential customers to find the right dentist and the convenience factor means that dentists can spend more time providing the very best care for their patients.”