Dental clinic announces partnership with ice hockey team

28 September 2023

Leeds dental clinic, Smmmile, has announced an exciting new partnership with Leeds Knights, which will see it become the Ice Hockey team’s ‘Official Dental Partner’ for the upcoming 2023-24 season.

Leeds dental clinic, Smmmile, has announced an exciting new partnership with Leeds Knights, which will see it become the Ice Hockey team’s ‘Official Dental Partner’ for the upcoming 2023-24 season.

The partnership means that Smmmile will provide all-inclusive oral health care packages for the players and back-room staff, including all emergency treatments caused both on and off the ice rink.

As well as providing a comprehensive ‘corporate’ dental plan, the agreement also involves team sponsorship, with the Smmmile branding embroidered on the players' shorts and showcased along the stadium’s premium advertising wall opposite the player’s benches.

With four locations across the UK, Smmmile opened its Leeds practice in the autumn of 2022 and has been transforming the smiles of the city since. The brand also has clinics in Nottingham, Newcastle and Bristol.

Smmmile is helping to revolutionise aesthetic and general dentistry by helping all of its customers create their dream smile by offering personalised treatment plans. The brand specialises in Invisalign solutions, as well as offering compositing bonding and teeth whitening - all at the best prices, providing the best dentist-led experiences and delivering the best results.

Debs Pascaud, director at Smmmile, said, “We are so pleased to partner with Leeds Knights. As a local company, our aim is to be able to support other successful organisations across the city, such as Leeds Knights.

“Smmmile will take care of all the players on a regular basis with the yearly dental plans as well as our all-inclusive, personalised Smmmile make-over treatment packages - including Invisalign teeth straightening, professional teeth whitening and Invisalign Vivera retainers. We’re really looking forward to welcoming all the players at our state of the art clinic in Leeds city centre.”

Warwick Andrews, managing director of Leeds Knights, said, “Smmmile are a vibrant and dynamic brand that has hit Leeds city centre with a ‘bang’! They are a fun team who enjoy what they do and their focus on oral health and hygiene was something we wanted to bring to our team.

“We hope we don’t have to use the emergency treatments but keeping the players healthy and cared for during the season is an important part of the whole package we are collaborating on with Smmmile. We’re looking forward to our visits to the clinic and beginning treatment.”