Denplan to rebrand as Simplyhealth Professionals

The company held a special event for the press at the Museum of Brands in London on Wednesday, February 15, to announce the changes to the new brand.

As Simplyhealth Professionals, the company has taken the strategic decision to combine the strength of Denplan and Simplyhealth, in order to continue to provide the highest levels of service to dentists, and remain the leader in the healthcare marketplace. Denplan first joined forces with Simplyhealth in 2011 and have been working together successfully ever since. Between the two companies they have over 140 years of experience in the healthcare arena and are innovative leaders in their fields.

By uniting under one brand and identity, they will now build on their shared expertise and the strength of their reputations. The company wants to focus on making Simplyhealth the most recognised public and professional brand in everyday health. Simplyhealth Professionals will continue to provide the full range of leading Denplan dental payment plans under the Denplan product name.