The campaign was launched this summer by BSPD in partnership with the Office of the Chief Dental Officer for England, Sara Hurley. It is part of Smile4Life, a programme being rolled out by local authorities around England in order to improve oral health and reduce the number of children needing extractions under general anaesthetic.
Practices which support the campaign may use the DCby1 logo on their website and in their literature to signal their door is open to young children, challenging the misconception that children should not visit the dentist before they reach school-age.
Claire Stevens, vice president of the BSPD, said, “The key purpose of this visit is to deliver key preventive messages and begin a positive lifelong relationship with NHS dentistry.”
To find out more, go to http://bspd.co.uk/Resources/Dental-Check-by-One or contact media@bspd.co.uk