Continued education

27 September 2013
Volume 29 · Issue 9

The Dentist talks to Diane Bonny, CEO of Deppeler, about the demands the dental profession puts onto manufacturers.

Mrs Bonny, you are currently the CEO of Deppeler, how long have you been with the company?

I joined the business in 1996 working alongside Arnold Deppeler. We collaborated for 10 years before I took over the company, together with my husband who joined the firm back in 1999.

 

What are the advantages of being a family run business?

In my opinion, the main advantage is the flexibility and responsiveness we are able to offer our customers. It means that we can develop new products in record time. Also, the fact that each person undertakes a wide variety of tasks makes everyone’s job much more interesting.

Lastly, in a business such as ours the working atmosphere is completely different. Each individual is recognised and valued for his abilities and everyone is aware of the contribution his work makes to the organisation as a whole. Personally, I don’t think I could work in any other way. It’s something that feels totally natural to me and I couldn’t bear to treat people as if they were merely numbers on an organisation chart.

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