Compelling results

Eighty two dental professionals participated in the challenge during the show and commented on finding the experience extremely helpful, not only in terms of achieving instant relief from their own dentine hypersensitivity, but also being able to share their experience with their patients, family and friends. The results were compelling:

You too can deliver optimal care for your patients suffering from dentine hypersensitivity by recommending Colgate Sensitive Pro-Relief toothpaste with Pro-Argin technology. Your recommendation will not only provide your patients with instant pain relief but will also provide long lasting protection from dentine hypersensitivity, whilst maintaining recommended cavity protection. Colgate Sensitive Pro-Relief toothpaste is the only toothpaste to offer these three key benefits at once.  

Colgate’s unique Pro-Argin technology contains arginine, an amino acid naturally found in saliva, together with an insoluble calcium carbonate compound. This technology works by a natural process of dentine tubule occlusion; attracting arginine and calcium carbonate to the dentine surface to form a protective seal that provides instant relief.