Changing expectations

It is a sobering thought that the iPhone is no more than six years old. Seven or eight years ago, it seemed impossible to receive emails, watch movies, take quality photos, record videos and connect to social networking sites through a mobile phone, but in today’s day and age this is the norm. In fact, if you don’t have a smartphone that can carry out all these tasks, you’re in the minority. The tech-savvy always expect the latest technology and software to be more advanced than its predecessor, and why wouldn’t they? Thanks to evolving technology and readily available updates, public expectations have risen.

However, is it true that our patients’ expectations are rising in a similar way? Innovations in dentistry may not come quite as thick and fast as they do in the technology sector but they do come nonetheless. Britons who were once famous for crooked and ‘ugly’ smiles can now access a wealth of enhanced cosmetic dental treatments with short-term orthodontics, whitening and fillers available in every town. Times have changed.