Challenge invitation

All GDC registered dentists, hygienists and therapists can sign up to take part in the Sonicare Challenge and will receive a Sonicare EasyClean toothbrush, fitted with an InterCare brush head, to experience Sonicare cleaning  for themselves.   In return all they need to do is try the brush for 28 days and let Phillips have their feedback.

Over 5,000 dentists and hygienists took part in the 2014 Sonicare Challenge and following the trial 81 percent of respondents stated that they would recommend Sonicare over other electric toothbrushes; 94 percent said that they would continue to use Sonicare personally following the trial. 

The patented technology of Sonicare uses a sonic cleaning action, which combines a high frequency (number of brush strokes) with amplitude (distance of bristle movements) for a unique clean. Challenge participants will find that unlike other electric brushes they may have used, this sonic action agitates the toothpaste and fluid in the mouth creating a dynamic fluid which cleans between teeth and along the gum line where bristles fail to reach.  This results in up to seven times greater plaque removal compared with a manual toothbrush, as well as healthier gums in just two weeks, with a reduction in bleeding and inflammation. Built-in technological innovation also prevents over brushing which can lead to receding gums and tooth sensitivity.