Campaign success
The European Federation of Periodontology is delighted to report an excellent level of activity across Europe in support of its European Day of Periodontology on May 12, 2016 – designed to raise awareness of the importance of gum health and its links with other systemic diseases such as diabetes and cardiovascular health.
Supported by 21 national perio societies, the ‘Healthy gums for a better life’ initiative has exceeded expectations by reaching many millions of people, not just in Europe but across the world.
The EFP-affiliated societies used a mix of activities including TV and radio interviews, public events, advertising, free screening, literature and social media. Although this is the third year that the campaign has been run, it has been adopted more widely and extensively this year with many societies reporting a marked increase in the level of public engagement.
In the UK, a social media campaign was at the heart of a campaign that involved 90,000 fun mouthcards showing the effects of advanced perio disease. These were given out at a number of events and resulted in a social media campaign – #howsyoursmile – that went viral, reaching over four million people to date. This was supported with an advertising campaign and educational website: www.howsyoursmile.co.uk
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