‘Brush-Up’ this summer

The national PR campaign is running for two months throughout July and August and Denplan is encouraging member practices to take part. This year, the PR campaign also features the inspiring Katie Piper, who will act as the campaign’s celebrity Mum ambassador.

A survey of parents of children aged one to 11 from Denplan, has revealed that almost a third (30 per cent) of parents think that it is acceptable for a child to have experienced tooth decay before they have reached their teenage years.

According to the survey many parents try a multitude of methods to help their children manage their oral health effectively. However, 30 per cent of parents surveyed stated that they think it is acceptable for a child to develop tooth decay due to the difficulty in controlling how effectively they clean their teeth on a daily basis.

Difficulties regulating children’s sugar consumption was also cited as a reason why many parents now accept tooth decay. Over a quarter (26 per cent) of parents surveyed admit this with a further 29 per cent of parents surveyed believing that potentially painful oral health conditions, such as tooth decay, are predetermined by a family history of oral health complaints and weak teeth.