Brits turn to fresh fruit as the best way to curb sugar cravings

The Oral Health Foundation study aimed to understand the nation’s attitudes and behaviours towards sugar, and found nearly six in ten (58 per cent) believe fresh fruit is the most effective way to reduce their cravings for confectionery and other foods and drinks which are high in added sugar.

Excessive sugar consumption is a major cause of tooth decay, which effects almost one in three adults (31 per cent) and nearly half of all 15-year-olds (46 per cent), making it the UK’s most common chronic disease.

The charity believes there is now a greater understanding about the differences between natural sugars and added sugars, which is leading to people making smarter choices about the kind of foods they limit.

Nigel Carter OBE, CEO of the Oral Health Foundation, thinks the mix between becoming a more health-conscious population and investment in nutritional campaigns has created a more ‘food-wise’ nation.

Nigel said, “We have certainly seen a shift in people’s attitudes towards their diet and how it connects with their overall lifestyle. As a nation, we are more invested in our health than ever before, which has led to a greater focus on learning more about healthier diets and better choices when it comes to filtering out ‘good’ and ‘bad’ sugars.