Unveiled as part of World Oral Health Day 2012 activity on September 12, the results of the research – which surveyed more than 3,500 Europeans - revealed that 70 per cent said they are happy with their dental health. Yet, more than half reported that they do not have all of their natural teeth. Over 80 per cent of survey participants said they believed regular teeth brushing helps prevent cavities and dental plaque, but 32 per cent reported brushing their teeth fewer than the recommended two times per day.
52 per cent of those surveyed consider their smile to be one of the most important aspects of their appearance. And while 81 per cent of those surveyed said that keeping all of their natural teeth was their top oral health priority, only 49 per cent actually had all of their natural teeth. The United Kingdom scored considerably better than other European countries in this area, with only 35 per cent of respondents complaining of missing one or more of their natural teeth.
A strong majority of those surveyed (70 per cent) said they go to the dentist at least once a year but respondents from the UK (46 per cent) were more likely to go to the dentist twice a year. 43 per cent of Europeans said they go to the dentist only when they have tooth problems, rather than scheduling regular, preventive check-ups. Among those respondents who do not see a dentist every year, 40 per cent cited costs as the main reason for not going. This was particularly true in Ireland (52 per cent) and the UK (50 per cent).
The survey also indicated that parents prioritise their children’s oral health. 73 per cent of parents said they take their children to the dentist, even when their children don’t have specific problems.
“A healthy mouth is essential to our quality of life and is linked to a healthy body,” said Professor Kenneth Eaton, Chair of the Platform for Better Oral Health in Europe. “The results of this survey confirm earlier work and demonstrate significant gaps in the respondents’ oral health knowledge and habits. This survey makes it clear that many Europeans need to take more advantage of the simple, accessible tools that can help them improve their oral health quickly.”
“A good oral hygiene routine, including healthy diet, regular dental check-ups and daily tooth brushing will help you improve your oral health and give you a confident, healthy smile,” said Susan Egstrand, Business Unit Director for Dental at GSK. ”A few simple routines can make all the difference to a healthy mouth and with manufacturers such as GSK investing substantially in the oral care category, it’s never been easier for consumers to look after their mouths.”
“Maintaining your oral care routine after eating and drinking is vital to keep your smile healthy and Wrigley are committed to promoting good oral care across the UK,” said Louisa Rowntree, Communications Manager for the Wrigley Oral Healthcare Program. “More and more consumers are recognising the benefits of chewing sugarfree gum as it is a simple and convenient way to look after teeth throughout the day. It is also clinically proven that chewing after eating and drinking helps maintain oral health whilst 'on the go'.”