Blue lip selfie

In its annual support of Mouth Cancer Action Month, campaign sponsor Denplan has stepped up a gear this year by creating this Blue Lip Selfie campaign with the British Dental Health Foundation.

“We’ve been inspired by other hugely effective charitable campaigns such as the ALS Ice Bucket Challenge and No Make-up Selfie and their success in raising awareness and funds for serious diseases,” said Steve Gates, Denplan’s managing director. “We felt that, with the significant increase in cases of mouth cancer over the last decade, it’s never been more important to get people talking about mouth cancer and encourage everyone to regularly visit their dentist. That’s why we feel passionately about creating the Blue Lip Selfie campaign with the British Dental Health Foundation.

“We chose blue lips as a visible sign of support to reflect the Mouth Cancer Action Month blue ribbon, and also because it’s striking, fun and unmissable! It’s a fresh approach to an established annual campaign and we’ve seen a huge buzz in the industry about it already.”