Philips introduces a new improved Sonicare AirFloss which two years ago Philips (the original) revolutionised the way people cleaned interproximally when it introduced the Sonicare AirFloss. This interproximal cleaning device effectively, yet gently, removes plaque in hard-to-reach interproximal areas, making it easy for patients who do not floss to reduce gingivitis and improve gum health.
Since its launch Philips has sold over 2m Sonicare AirFloss worldwide and the device has also won a trophy cabinet full of awards in recognition of its efficacy and design ingenuity. It also achieved accreditation from the British Dental Health Foundation.
However Philips is not a company to rest on its laurels and it sought ways to make the device even better. The new Philips Sonicare AirFloss uses the same proprietary air and micro-droplet technology which dispenses rapid bursts of air and water droplets between teeth to remove plaque and bacteria. It removes up to five times more plaque than manual brushing alone and three out of four dental practitioners surveyed said AirFloss is easier to use than a leading oral irrigator.
The upgraded device has a new auto-burst function which provides a continuous stream of automatic pulses to clean between the teeth in less than 30 seconds (half the time of its predecessor). It also features a new nozzle to improve targeting between teeth and reduce any splash-back. A new easy-to-fill reservoir can be filled with either mouth rinse or water and holds enough liquid for two uses and as a result of requests from dental professionals, the nozzles now come in different colours for easy identification for individual family members.
“We introduced this new to the world device to noticeably improve patient compliance by making it easy to for them to remove interproximal plaque. With over 2m sold worldwide, today we’re making interdental cleaning even easier with our new and improved Philips Sonicare AirFloss. We have listened to feedback from dental practitioners and patients to make the AirFloss even easier to use without compromising it’s clinically efficacy,” says Joerg Strate, Head of Global Clinical Affairs at Philips Consumer Lifestyle at the launch of the new AirFloss.
He added “The new Philips Sonicare AirFloss will help patients who don’t floss to improve compliance and oral health. After three months, 96 per cent of irregular flossers used Sonicare AirFloss four or more days per week. Not only does it improve oral health, but it is also the easier way to start a new dental health routine.” explains Strate.
Philips offered 2,000 people who visited stand JO6 at the BDA conference and exhibition a free AirFloss to trial and evaluate and their findings will be published at a later date. Professional Trial units will be available alongside dispensing units for patients, direct from Philips in May 2013. For more information please telephone 0800 0567 222.