BDTA 2013 stand awards winners
This year’s BDTA Dental Showcase welcomed thousands of delegates from the dental profession to the NEC, Birmingham eager to engage with the unparalleled choice of equipment, products, technology and ideas offered by over 380 exhibitor stands.
To acknowledge the time and effort exhibitors dedicated to producing such highly attractive and well-designed stands, the BDTA were delighted to once again hold the Dental Showcase Stand Awards, and invite the Association of Event Organisers (AEO) to judge them.
Sadie Rowntree, marketing communications manager of the AEO, assessed stands based on their presentation, professionalism, layout, appearance, staffing, product range and the display of information. She comments, “Judging the BDTA Dental Showcase, I was very impressed by the high quality of stand design and professionalism demonstrated by all exhibitors. On behalf of the AEO, I would like to thank BDTA for inviting me to judge their Dental Showcase Stand Awards and congratulate them for producing a fantastic show.”
The stands chosen as the winners across the three categories, and the highly commended runners up, are as follows:
Large Stand
Winner: Denplan (F10)
Judge Sadie Rowntree comments:
The Denplan stand immediately caught my eye due to its colourful and inviting nature. It had a great layout displaying their corporate colours and brand consistently throughout. The team were very friendly, professional and engaging with good product knowledge. The stand was always extremely busy with seated areas for more relaxed discussion. It also had excellent use of sensory marketing including a yummy apple crumble flavoured ice cream. All in all, it was a great way to attract visitors.
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