To acknowledge the time and effort exhibitors dedicated to producing such highly attractive and well-designed stands, the BDTA were delighted to once again hold the Dental Showcase Stand Awards, and invite the Association of Event Organisers (AEO) to judge them.
Sadie Rowntree, marketing communications manager of the AEO, assessed stands based on their presentation, professionalism, layout, appearance, staffing, product range and the display of information. She comments, “Judging the BDTA Dental Showcase, I was very impressed by the high quality of stand design and professionalism demonstrated by all exhibitors. On behalf of the AEO, I would like to thank BDTA for inviting me to judge their Dental Showcase Stand Awards and congratulate them for producing a fantastic show.”
The stands chosen as the winners across the three categories, and the highly commended runners up, are as follows:
Large Stand
Winner: Denplan (F10)
Judge Sadie Rowntree comments:
The Denplan stand immediately caught my eye due to its colourful and inviting nature. It had a great layout displaying their corporate colours and brand consistently throughout. The team were very friendly, professional and engaging with good product knowledge. The stand was always extremely busy with seated areas for more relaxed discussion. It also had excellent use of sensory marketing including a yummy apple crumble flavoured ice cream. All in all, it was a great way to attract visitors.
Highly Commended: Oral B (P07)
Judge Sadie Rowntree comments:
I must also grant a special commendation to Oral B for their welcoming and spacious stand which carried bright clear and consistent branding/logo throughout, including a very well presented product range. Once again, staff were friendly, attentive and professional.
Medium Stand
Winner: Paradigm Design Solutions (E12)
Judge Sadie Rowntree comments:
Paradigm Design Solutions had a well-designed and welcoming stand with clear branding. Staff were friendly, helpful and professional when dealing with visitors and giving product demonstration.
Highly Commended: Venus by Heraeus Kulzer (C06D)
Judge Sadie Rowntree comments:
Clear branding and great use of space available. Staff were professional yet friendly with good product knowledge aided by a clean but extensive product range and display.
Small Stand/Schell Scheme
Winner: Wisdom Toothbrushes (A12B)
Judge Sadie Rowntree comments:
Wisdom Toothbrushes had a well presented colourful stand with good use of a small space. With a good selection of products on display and friendly, knowledgeable staff – the stand had a steady flow of visitors. A well deserved winner.
Highly Commended: Tiplution Inc - BioFree (C16B)
Judge Sadie Rowntree comments:
Visually eye catching, bright stand with fantastic use of logo and branding. Staff were professional and knowledgeable about their product and interacting with visitors wherever possible.