Baking soda – the natural choice

Many consumers are already becoming more eco-conscious when choosing personal hygiene products, opting for products which use natural ingredients and choosing recyclable packaging. When considering toothpaste, baking soda is a fantastic natural solution for efficient stain removal and whitening, as well as protecting gingiva and overall dental health.

Sodium bicarbonate is a natural alkaline, it is also useful for neutralising oral pH – which can increase in acidity when everyday food and drink are consumed. As well as maintaining good oral health, many consumers find importance in using natural ingredients and in considering the environmental impact of the products they use. 

Advise your patients on how to make an informed, natural and sustainable choice which will benefit both their oral health, and the environment. 

The importance of choosing sustainable products 

In March 2020-2021, it was found that many consumers adopted new sustainable practices. This included a rise in people limiting their usage of single use plastic, and choosing brands with environmentally sustainable practices. Studies show that consumers are most likely to make sustainable purchases for household essentials and frequently bought products. When it comes to purchasing everyday household items, such as toothpaste, consumers are more likely to opt for environmentally sustainable products and avoid brands which have single use plastic.