Award winners

Both campaigns were voted winners by readers of the British Dental Journal (BDJ) 27 February 2015 issue in a Message Impact Study survey conducted independently by Readex Research.

BDJ readers were asked to rate all featured advertising campaigns across three categories. From a total of 29 advertisements, including national and international brands, both campaigns were awarded joint winners of the ‘information value’ category; with BDIA Dental Showcase 2015 going on to top the board also winning the ‘believability’ category and the ‘attention getting ability’ category. 

The CSIDI initiative, which promotes awareness and action on counterfeit and non-compliant dental devices across the sector, was voted fifth in the ‘believability’ category and sixth in the ‘attention-getting ability’ category. Notably, the survey showed that 45 per cent of respondents took an action upon seeing the CSIDI campaign – this figure was higher than for any other featured campaign, with most readers visiting the website as a result.