Apple of her eye

Charlotte Schofield opened the doors to her newly refurbished practice in Southport in September, having only taken over the building at the end of June. Applefield Dental Care reflects the outlook of the practice team (Charlotte and her two dental nurses, Emma Townsend and Helen Pilkington) and their attitude towards patient care, where comfort and a holistic approach to treatment are key.

Charlotte explains: “We aim to provide excellent quality dental treatment in a relaxed and friendly atmosphere. We are different to a lot of practices as we try to take the emphasis away from scary dentistry and focus on relaxing the patient. We often give our advice and discuss a lot of our treatments over a cup of coffee. We pride ourselves on providing ethical and holistic dentistry to all.”

The practice came up for sale in the summer, and it was an opportunity for which Charlotte had been waiting some time. She explains: “I fell in love with the building and immediately saw myself in it. I saw the potential space we can expand into as the practice grows and I could see areas we could improve and adapt to put our own stamp on. With a high street location in a busy town, we hope we can attract local business people and the general public who want to continue shopping in town after their appointments. The building is a lovely Victorian three-storey property and we have retained as many of the original features as possible, such as the fantastic staircase.