Aligned with the BDHF
Align Technology is supporting the British Dental Health Foundation’s 2014 National Smile Month campaign.
Orthodontic treatment has the potential to help some patients overcome their dental phobia. The most recent Adult Dental Health Survey showed that 12 per cent of people surveyed in the UK experience extreme dental anxiety. However orthodontic treatment is viewed as a positive aspect of dentistry – where people are motivated to actually seek out treatment from their dental professional to improve their smiles.
Conversely, according to Jamie Morley, general manager for Align Technology, “There are differences between traditional fixed braces and more contemporary and innovative treatments. Invisalign uses modern technology to straighten teeth using clear aligners, and unlike fixed braces, there are no wires or brackets. This means there is no metal and they are nearly invisible when you wear them. This can make them a more acceptable option to many of patients - particularly adults - for whom ease, comfort and aesthetics are important considerations when actively opting for dental treatment. Added to which, it is easier to maintain daily oral hygiene with clear aligners than fixed appliances – because you can remove them to easily access all tooth surfaces to thoroughly brush and floss.”
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