Align Technology initiates first Invisalign Digital Smile Awareness Days to drive digital clear aligner therapy

To build on this rapidly growing interest in digital orthodontics, Align Technology organised Digital Smile Awareness Days in July 2018 in co-operation with Invisalign trained doctors across Europe. As part of the campaign, Align Technology pledged a donation to Operation Smile to support their work in helping children born with cleft lip or cleft palate to access the quality care they deserve.  

The Digital Smile Awareness events were conceived to drive awareness of clear aligner therapy among prospective patients, and at the same time showcase the advantages of digital intraoral scanning.  During in-practice events, visitors were offered an intraoral scan using the iTero Element scanner and the opportunity to view a simulation of what their smile might look like after Invisalign treatment during their consultation.

According to Emma Laing, a specialist orthodontist at Harley Street Dental Clinic, “The Digital Smile Awareness Day was a resounding success and really made me reflect on how far the industry has advanced. In the 10 years I’ve worked as a specialist orthodontist in Harley Street, digital dentistry is undoubtedly the most significant advancement to affect my practice. Yet many patients aren’t aware of how easy, fast and accurate treatment is these days. So to bring this together in one day of awareness was a great idea.