Aesthetics assembly

Jamie Morley opened the event and discussed the vision behind Invisalign that has recently led to a milestone three million patients treated. By focusing on a small product range those products receive complete focus and the attention needed to grow and evolve swiftly in line with new innovation and research. With the intention of improving the journey to the optimum smile Invisalign focuses on five areas of development: market expansion, innovation, customer experience, educational programmes and provider support.

Specialist orthodontist Raman Aulakh spoke on the subject of integrating Invisalign with aesthetic dentistry. He made an interesting distinction between aesthetic and cosmetic dentistry; he describes cosmetic dentistry as attempting to enhance or improve on nature whilst the practise of aesthetic dentistry is focused on the creation of the optimal natural appearance and the improvement of function. The difference between aesthetic and cosmetic treatment is often treated as purely semantic, however, Raman provided a fresh perspective on a controversial subject.