Accommodate your associates

01 February 2018

Adam Shaw explains how to make your practice an appealing place to work.

Running a dental practice is a struggle in its own right, without the additional stress of keeping your end of the bargain when it comes to your associate agreements. By creating an environment that is conducive to good work and ensures a high standard of patient care, however, you can see to it that both your patients and associates are happy, helping to boost your business potential and productivity in turn.

Adopting this mind-set can also help to attract the best associates in the profession – after all, it’s as much about selling your practice to them, as it is them selling themselves to you. The reality is that competition is hot across all types of practices, making the employment process and retention harder than ever before. While golden hellos and attractive rates can be decisive factors in attracting associates, there are a number of other actions that can be taken – all of which can benefit your practice as a whole, not just your associates. Indeed, if your staff are happy, you are much more likely to have satisfied patients, which means improved customer loyalty and a better chance of good feedback.

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