A voyage of discovery

This year it will be taking Showcase delegates on a voyage of discovery. The journey starts as they enter the Philips stand and will guide them through a quarter century of clinical advances which has changed the face of oral healthcare and tooth whitening. The journey also encompasses the breadth of the portfolio from tooth brushing, interdental and tongue cleaning technology through to tooth whitening. Philips will also be signposting several new product launches and allowing delegates to get their hands on the products so that they can explore every facet for themselves with the help of their travel guides – the TBM team.

Passport to improved oral wellness

At the start of the Philips journey is the ubiquitous Sonicare – the innovation which initiated a whole new dental sector for sonic tooth cleaning and has become the sonic toothbrush most dental professionals worldwide recommend for good reason. Patients can chose from the classic EasyClean – which a recent super study showed achieves significant plaque removal at an entry level price – to the pinnacle of desirability – the designer DiamondClean – which BBC Watchdog tested and reported was the best brush for plaque removal. This year sees the launch of a new fashion forward colour choice for the DiamondClean ensuring this multi award winning brush continues to go from strength to strength this year.  2016 also saw the launch of Sonicare for Kids Connected, and Showcase will see the Sonicare FlexCare Platinum take adults to an exciting new level of connectivity.