This year it will be taking Showcase delegates on a voyage of discovery. The journey starts as they enter the Philips stand and will guide them through a quarter century of clinical advances which has changed the face of oral healthcare and tooth whitening. The journey also encompasses the breadth of the portfolio from tooth brushing, interdental and tongue cleaning technology through to tooth whitening. Philips will also be signposting several new product launches and allowing delegates to get their hands on the products so that they can explore every facet for themselves with the help of their travel guides – the TBM team.
Passport to improved oral wellness
At the start of the Philips journey is the ubiquitous Sonicare – the innovation which initiated a whole new dental sector for sonic tooth cleaning and has become the sonic toothbrush most dental professionals worldwide recommend for good reason. Patients can chose from the classic EasyClean – which a recent super study showed achieves significant plaque removal at an entry level price – to the pinnacle of desirability – the designer DiamondClean – which BBC Watchdog tested and reported was the best brush for plaque removal. This year sees the launch of a new fashion forward colour choice for the DiamondClean ensuring this multi award winning brush continues to go from strength to strength this year. 2016 also saw the launch of Sonicare for Kids Connected, and Showcase will see the Sonicare FlexCare Platinum take adults to an exciting new level of connectivity.
Sonicare brushes are even better when used with the pioneering AirFloss Pro interproximal cleaner, which sets the gold standard for exemplary oral care and improves gum health in two weeks. This, when coupled with TongueCare +, cleans areas of the mouth even devices cannot reach for the ultimate in fresh breath.
Helping dentists to see the light
Philips Zoom is the number one patient requested professional whitening treatment. It comprises Zoom WhiteSpeed – the only in practice light activated system with variable intensity settings to maximise patient comfort and a gel which includes amorphous calcium phosphate (ACP) to further minimise sensitivity and protect tooth enamel. The chairside system achieves six shades whiter in just 60 minutes. This is best combined with Product of the Year Winner, Philips Zoom NiteWhite and DayWhite at home whitening for a visibly whiter smile in one to two weeks. They are the only at home whitening products on the market to contain ACP. The newest introduction to the tooth whitening portfolio is Zoom QuickPro with its paint on, brush off convenience, and four shade results in four days – and this too will be on show at Dental Showcase. A new Zoom whitening initiative will also be unveiled at the show.
Just the ticket
To embark on a journey of discovery with Philips Oral Healthcare please visit Stand N40 at The BDIA Showcase or www.philips-tsp.co.uk/sonicare for new product launch information.