A new, unprecedented era in brushing with the Oral-B iO

26 June 2020

Oral-B, #1 Dentist Recommended Brand Worldwide, today unveils a new, unprecedented era in brushing with the introduction of its most advanced rechargeable electric toothbrush: Oral-B iO.

Oral-B iO represents a step forward in creating the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. From its revolutionary design to the harmony of its oscillation rotation and micro-vibrations technology, Oral-B iO wholly transforms brushing from a perceived 'chore' to a pleasurable experience that patients will love.

'Oral-B is committed to continually advancing our technology to provide a superior* clean while also perfecting the art of brushing for the most enjoyable experience,' says Ian Barton R&D Senior Director. 'We re-engineered our iconic round brush head technology and combined oscillation rotation with the gentle energy of micro-vibrations to deliver a gentle, sensational clean patients can’t resist.'

Oral-B iO’s innovative key features include:

Oral-B iO’s Interactive Display is equipped with easy navigation through the brush features and allows users topersonalise their brushing experience through a number of settings: welcoming greetings, choice of brushing modes, battery life icons, selection of preferred colour for the icons and Smart Ring, reminders to change the brush head and language settings. It further offers an enhanced, completely holistic brushing experience with a choice of brush colours to fit the user’s personality, a re-invented design and new, sleek magnetic charger, offering a full, long-lasting charge in about three hours.

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