The changes will give the website – www.dentalhealth.org – a more dynamic and engaging appearance for users, as well as retaining its original features. It now features a new and improved ‘Approved Products’ section to offer guidance on what product claims are clinically proven and not exaggerated. The website also embraces social media and is fully compatible across mobile and tablet platforms.
Only last year the Foundation scooped ‘Best Online Resource at the MyFaceMyBody Awards, and has once again been shortlisted for the award in 2013.
Chief executive of the British Dental Health Foundation, Nigel Carter OBE, said: “We are constantly looking for ways to deliver the best user experience possible for the public, press and the profession, and the latest re-design offers just that.
“The website contains an extraordinary amount of content for users, which is constantly updated and added to by the Foundation's team of writers and dentally-qualified experts. The ‘Tell Me About' series gives users an extensive hub of information relating to a variety of oral health issues, ranging from routine procedures and treatments, to various oral conditions and diseases. The information is laid out in a clear question and answer format and has all been approved by the Word Centre for Plain English.
“Along with our two major campaigns, National Smile Month and Mouth Cancer Action Month, the site has continued to grow within the last two years. Our previous re-launch went on to be award-winning, and hopefully we will enjoy similar success with our latest changes.”