A change of direction

When thinking of the language used in business, movement seems to be a recurring theme. There is a focus on growth, expansion, reaching out to markets, following demand, and of course one early business lesson is that ‘standing still is the fastest way to move backwards’. All these phrases describe movement in a conceptual nature; however sometimes for the business to progress the movement has to be physical.

Guildhall Dental Practice of Bury St Edmunds was established over 80 years ago in a converted Georgian house. Expanded from a simple general dental practice, Guildhall Dental can now offer patients a complete range of dental services, from hygienist sessions and cosmetic treatments to orthodontics and implants. Whilst the premises were workable, they were hardly ideal and so the decision was taken to move to a new purpose built site.

Bryan Colborn, one of the partners, explained why the decision was made. “It was something we had discussed for a long time; we all felt that new facilities were needed to continue providing the best possible care. When the senior partner left the practice there were three of us at a similar stage in our careers, with a joined vision of what we would like the practice to be. We were all at the right age where we would be able to see the project through to completion.”