A chance to double whitening case volume

Two years ago, MiSmile established a collaborative relationship with Align Technology and now runs an umbrella organisation of more than 50 independent general dental practices which focus on providing Invisalign treatment. It asserts that within one year of joining the network, dental practices can double their treatment case load. Now, this highly successful business model is being replicated to create a Zoom tooth whitening network, confidently offering dental practices the means to double their tooth whitening case volume. 

The MiSmile Network was formed, led and mentored by Sandeep Kumar, one of only a handful of dentists in the UK to have performed in excess of 3,000 Invisalign treatments; collectively as a network nearly 10,000 Invisalign cases have been completed. It is one of the UK’s fastest growing independent GDP networks specialising in practice growth.

One of the reasons for its business success is that Invisalign is frequently requested by patients. The same is true of Philips Zoom, partly due to a targeted direct-to-consumer marketing campaign and partly due to the clinical efficacy of the treatments. With Philips’ three tiered treatment portfolio there is an affordable and effective treatment for each patient – from entry level Quick White Pro, through to the gold standard home whitening duo of DayWhite and NiteWhite and Philips in-chair, light-activated whitening system for patients who want immediate results.