The Dentist Magazine.

Partners in prevention - Oral-B and the BSDHT partner up for First Smiles programme

Published: 10/4/2018 12:00:00 AM

Oral-B is working with the British Society of Dental Hygiene and Therapy (BSDHT) to support their First Smiles programme.

Launched in June 2015, the key aim of the programme is to build relationships with nurseries, schools and their local dental practices, so that the fundamental aspects of good oral health can be disseminated to children. The Association recognises that this is a challenging task for which a multi-disciplinary approach is important, hence their rationale for working with select companies to optimise the programme’s reach.

“Oral-B is a natural partner for First Smiles”, commented Helen Minnery, president of the BSDHT. “Prevention is key to their ethos and it has the tools required to put this into practice. Investment in knowledge will pay the best interest, however children need a good toothbrush to implement the oral hygiene advice given by our members. Oral-B has kindly agreed to donate manual kids’ toothbrushes to this initiative. It will also provide a power toothbrush for BSDHT members to use as prizes for schools and nurseries who engage in the programme.”

Each year £50.5 million is spent annually on dental extractions in 0-19 year olds for a disease that is nearly always preventable. To reduce this figure, sugar consumption must be controlled, and plaque removal techniques must be mastered. Making a routine ‘chore’, such as tooth brushing, exciting and less mundane is challenging, but therefore essential. Oral-B uses play and technology to help parents/carers work with children to improve their oral health. Their Disney App, using Disney and Marvel character images, are revealed during two-minutes of brushing time. Children can unlock 16 custom animations and 1,600 rewards, ensuring the app maintains its novelty and transforms the act of brushing into a game. 

Making oral care interactive will increase brushing time. Such technology will help to positively influence children’s oral health. Professional dietary advice and brushing guidance is crucial to reducing the incidence of carious lesions and lowering DMF levels. To get involved with First Smiles call 01788 575050 or email