New book offers Instagram guide for dentists

Written by dental marketing expert, Shaz Memon, it offers a step-by-step guide to getting the best out of one of the most popular social media platforms in the world.

Considered the most visual of all platforms, Instagram boasts an incredible one billion monthly active users and is cited as the best place online to get great engagement.

Shaz Memon is the creative director of Digimax and Digimax Dental and has worked with leading dental and non-dental names for many years.

The new book – Instagram for dentists – offers key pointers, including:

Shaz, explaining his reason for writing the book, said, “A lot of dentists seem confused about how to use Instagram to their advantage, and the team at Digimax receives a lot of requests for help.

“Effective activity cannot always be outsourced if a brand is to remain authentic, which is why I think it is time to empower practices to be able to take control of their own Instagram accounts and learn the secrets of great engagement.”