The Dentist Magazine.

43 per cent of UK survey respondents want to improve their teeth with whitening, veneers or Invisalign

Published: 1/7/2019 12:00:00 AM

America used to be the home of aesthetic treatments, but it seems demand in the UK is set to outstrip the US, according to a survey by the doctor booking website, RealSelf. 

A survey of more than 1,000 UK residents aged over 18 years of age showed that 76 per cent of people in the UK wanted to change something about their face or body compared with 80 per cent in the US, but here, more people are considering taking action.

The survey showed 40 per cent of Brits are considering a surgical or non-surgical cosmetic treatment in the next 12 months, while 37 per cent of Americans are thinking of booking in.

Driving demand are the millennials, with 62 per cent of 18-34 year olds thinking about having a non-surgical treatment within the next 12 months compared to 28 per cent of the 35 and above age group.

The most desired improvement, according to the poll conducted by Harris Poll for RealSelf, was not Botox and fillers but cosmetic dentistry. Some 43 per cent of UK respondents wanted to improve their teeth with whitening, veneers or Invisalign, in comparison with the recognised home of the pearly whites, the US, where just 36 per cent were interested in procedures for teeth. This may in part show the UK is catching up with the US. 

What's driving the trend?  In both countries 43 per cent of respondents to the online poll said their motivation was to improve their self-esteem and confidence:

                                                                          UK                          US

Improve self-esteem/confidence               43 per cent           43 per cent

To look as good as I feel                               35 per cent            34 per cent

Combat ageing                                               22 per cent           20 per cent

To look younger                                             22 per cent          23 per cent

Important events such as a milestone birthday or wedding were also cited as prime reasons for wanting procedures, along with divorce, starting a new job or a new relationship.

To view the complete report please visit For more information about Invisalign visit