The Dentist Magazine.

S4S announces collaboration with Boutique Whitening

Published: 25/04/2018

The directors of S4S, Matt Everatt and Neil Bullement, have announced a collaboration with Prem Sehmi, owner of Boutique Whitening, to become the exclusive manufacturer of whitening trays for his company.

Matt Everatt, technical director at S4S, commented, “This collaboration is fantastic news for the whitening industry. The big winners are Boutique customers and their patients. Since its inception, Boutique has shown unprecedented growth, becoming one of the UK's biggest providers of tooth whitening. Coupled with our S4S signature 'super-seal' trays, it is an unbeatable combination.”

S4S are one of the UK's largest manufacturers of splints, providing work to over 6000 dentists. The lab has gone from strength to strength in recent years, built on a reputation of uncompromising quality and impeccable customer service.

There is emerging research by Mintel (2018) showing that 27 per cent of UK adults are interested in having their teeth whitened. Whitening is one of the least invasive and simplest ways to transform a patient's smile, and the figures seem to suggest that there has never been a better time to start offering the treatment.

Prem, director of Boutique Whitening, went on to say, “We are over the moon to have S4S manufacturing our trays. This is a lab that knows the industry, they know what dentists want and they know pressure formed appliance manufacture better than anyone. As a leading provider of whitening, we want to ensure our customers get the best trays, the best customer service and, ultimately, the best results for their patients. With S4S, we know we are in good company.”

The price of Boutique Whitening trays will remain unchanged, and any customers that have purchased whitening tray vouchers can use them as normal.