The Dentist Magazine.

The Dentii Silver Edition

Published: 16/01/2018

A dentist and entrepreneur from London UK, Sunny Sihra, who has a group of dental practices in London and owns an online dental products business (http://www.simplyteethonline.com), is bringing technical and design innovation to the 37 billion USD global oral care market with the creation of Dentii (http://dentii.co.uk/).

Founded by Sunny Sihra and developed by business partner David Fowler from City of London-based INDEV Innovation Developments, Dentii is an integrated oral care system.  It comprises top quality, sleek electronic toothbrushes with single-use biodegradable brush heads at the core of the exclusive range as well as being the world's most innovative brush.

The electric toothbrushes are manufactured in anodised aluminium and precious metal finishes including silver, gold and rose gold editions for maximum sophistication, with a bespoke range of wooden finished tops completing the look.

As back-up for those who travel a great deal, manual toothbrushes and travel cases are available in a range of wood finishes.

When connected to a smartphone app, the electric toothbrush maps the geometry of a patient’s mouth, noting the brushing paths and pressure.  This data can then be accessed by the user and, if they wish, their dentist, leading to better overall dental hygiene. The tooth brush is being developed as the world’s first toothbrush that can prompt you to go to the dentist at early signs of problems, and with patented technology Sunny is keen to develop this into the world’s first oral cancer screening tool.

Dentii uses single-use, biodegradable brush head which is interchangeable each time you brush.  The disposable brush head is revolutionising the hygiene issues found in multiple use brush heads, namely the daily increased contamination by bacteria, fungus and chemicals typically found in bathrooms. The whole system is subscription based so you never run out of a fresh supply of brush heads, toothpaste and mouthwash.

According to the University of Manchester, the average toothbrush can contain 10 million bacteria or more - including E. coli and Staphylococcus aureus*.  As an answer to this, the single-use brush head eliminates the chance of contamination.

The brush heads are made of natural materials that break down over time and can be disposed of in the same way as discarded food, or simply composted.

The brand is offering multiple subscription levels from base level packages providing single head support per day through to prescription level with two brush heads per day.  Prescription toothpastes, mouthwashes, interdental brushes and carry cases complete the range. 

Sunny Sihra explains the benefits of the new system, “By bringing together innovative technology, revolutionary design, fine materials and functionality, we provide the patient with a truly unique and exclusive cleaning experience.  It’s not just aesthetically pleasing but boasts ‘world first’ practical benefits.

“As a dentist, I strive to operate with the highest of hygienic standards and I am delighted to see this being reflected within the new range.  This innovation represents a new era of oral care products that will make a significant contribution to the global oral care market that is set to grow 16 per cent to 43 billion USD in the next five years.

Pricing starts at £99.99 and increases to £299.99 depending on the level of the subscription package and type of brush.

The new Dentii range will be launched on Kickstarter in Feb 2018, with the first toothbrushes available at the end of the year.