Award-winning campaign against counterfeits
The BDIA has announced that its 2017 BDIA CSIDI (Counterfeits and Substandard Instruments and Devices Initiative) advertising campaign is the winner of the Highest Believability category and joint winner of the Highest Information Value category in the latest BDJ Readex Research.
Edmund Proffitt, chief executive of the BDIA, comments, “We are really pleased that our CSIDI campaign is having such an impact on BDJ readers. The campaign not only conveys useful and relevant information to the profession, but serves to highlight the very real and significant dangers associated with counterfeit and non-compliant instruments and devices across the dental sector.”
Partnering with the MHRA (Medicines and Healthcare products Regulatory Agency) for the CSIDI campaign reflects the BDIA’s continued commitment to tackling the issue of unscrupulous vendors selling poor quality, substandard, counterfeit and illegal products, usually online. Highlighting the importance of making the decision to purchase from reliable, reputable suppliers to the profession means that the end-user has the assurance of high-quality products that meet all necessary requirements, and will not endanger the user or patient, nor risk action from the courts or regulatory bodies.
For further information on the BDIA or CSIDI, please visit www.bdia.org.uk