The Dentist Magazine.

Dentist awarded British Empire Medal

Published: 21/06/2017

It has been announced that dentist Linda Greenwall has been awarded a British Empire Medal in the Queen’s Birthday Honours list in recognition of her services to dentistry and charity in the UK and overseas.

A serial entrepreneur in the dental sector, Linda runs Hampstead Dental Clinic, set up the British Dental Bleaching Society and is a sought after expert lecturer on the subject of tooth whitening. More recently, she set up the Dental Wellness Trust, which this year launched the Good:Deed toothbrush to raise funds to supply thee million toothbrushes to those without access to even the most basic oral healthcare.

Linda commented, “As a dentist I consider it a good deed to brush your own teeth and to help others to do the same is doubly good. So the message is simple: when you buy a Good:Deed Toothbrush, we give one to a child in need”.

This simple, philanthropic initiative is a small but fundamental part of the work carried out by the Dental Wellness Trust which also includes providing supervised tooth brushing programmes for a million children in South Africa; an evening programme, called LiveSmart, which aims to help 5,000 children clean up each night by providing them with brushes, toothpaste and soap (for which the organisation is lobbying for donations from oral health companies and hotels); and teaching effective oral hygiene methods. Dentists from all over the world have donated their time to be involved and the supervised brushing sessions have been shown to significantly improve both the oral and overall health of the participants. In the Philippines alone the programme was shown to have improved tooth care by 40 per cent in one year. 

The charity also works with elderly, disabled and marginalised people in the UK, Eastern Europe, Ghana, Ruwanda, South Africa and Israel to help improve access to good oral health.

Not one to rest on her laurels, Linda Greenwall is staging an integrated healthcare conference to explore methods of ‘Saving Kids’ Teeth’ followed by a fundraising dinner for the Dental Wellness Trust on November 2, 2017, at Lords Cricket Ground.

The Good:Deed brush which can be purchased dental practices and more information can be found at 

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