The Dentist Magazine.

Encouraging dental hygienists to ‘shine’

Published: 19/05/2017

Philips Oral Healthcare is showing its appreciation of dental hygienists and their commitment to improving the oral care of their patients through its new ‘Shine On’ initiative launched on May 12, 2017.

As the centrepiece of the campaign, Philips has launched a digital hub at  featuring video testimonials, industry news, educational resources and a Shine On sweepstakes with giveaways exclusively for dental hygienists.

“It’s our way of saying thanks for all you do and helping give dental hygienists the recognition they deserve,” said Maha Yakob, global director of professional relations and scientific affairs at Philips Oral Healthcare. “The idea behind Shine On is to celebrate dental hygienists and provide a platform for them to lift each other up too. It’s about taking pride in your profession and knowing you make a real difference in people’s lives.”

Dental hygienists are invited to participate by sharing their own Shine On moments on social media, tagging their posts with #shineon and #philipssonicare. Their collective Facebook, Instagram and Twitter posts will help populate a social media feed on the Shine On website.

Philips is also supporting the initiative with trade show promotions, print and social advertising and outreach via dental hygienist bloggers.

The campaign was launched in the UK with a hygienists’ panel discussion to discuss shining examples of good dental hygiene practice, which was joined by leading exponents Anna Middleton, Mel Prebble, Juliette Reeves, Christina Chatfield and Sarah Murray.