The Dentist Magazine.

Get ready to smile in pink

Published: 08/05/2017

Bridge2Aid is gearing up for its national fundraising day – Smile in Pink.

This is a day during National Smile Month when people in the UK dental community come together to wear pink and fairy wings proudly for a very good cause – to ensure millions in East Africa have access to safe emergency dental treatment.

This year, the event will take place on June 2 and Bridge2Aid is rounding up businesses, organisations, dental practices and supporters to join forces with thousands of others who believe that everyone has the right to be pain-free.

Imagine suffering with a painful toothache for months or years; the pain being so great you miss work or struggle caring for your family. Or imagine your child in pain and not able to attend school. Then imagine having no access to safe dental care.

In fact, more than 70 per cent of the world’s population has no access to the most simple dental pain relief, leaving billions to face a daily battle in the toughest of life circumstances. There is a desperate need to tackle oral disease, infection and chronic pain in communities throughout the developing world.

The money raised during Smile in Pink Day 2017 will fund emergency dental training programmes for rural health workers in the developing world, so that they can provide life-changing dental care in their communities.

Mark Topley, CEO of Bridge2Aid, said, “Every year on Smile in Pink Day, friends and supporters from around the world help to change and save lives – freeing millions in East Africa from the prospect of unnecessary pain and suffering caused by untreated oral disease and infections.

“This event really brings the dental community together and provides fantastic support for the work the whole Bridge2Aid family delivers in East Africa.”

To register for Smile in Pink Day 2017 and get your participant kit, please email

For more information visit