The Dentist Magazine.

Merger of imaging brands

Published: 03/05/2017

Gendex, Instrumentarium, Soredex and i-CAT have long stood side-by-side and are now uniting under one strong global brand: KaVo.

From the first publication on panorama tomography by Instrumentarium in 1946, to the development of the Soredex Digora Optime panoramic X-ray device in 2013, and from the market launch of i-CAT Classic in 2006, to the introduction of the GXDP-800, 2D/3D imaging device with Dose Reduction Technology from Gendex in 2015, these brands have over 350 years of combined experience, several million installed imaging products, local skills in over 120 countries and the expertise of thousands of specialists.

KaVo offers a comprehensive portfolio of imaging solutions for all requirements — all from a single source. All installed products from the Gendex, Soredex, Instrumentarium, and i-CAT brands will continue to be fully supported by KaVo, including replacement parts, servicing and unlimited warranty claims. From now on, all new imaging products will be developed under the KaVo name and introduced to the market by KaVo.

Christof Aeugle, commercial director imaging and diagnostics EMEA for KaVo Kerr, commented, “Our new portfolio is built around supporting our customers and their practices now and well into the future.

“We are bringing together the ‘best of the best’, creating synergies to help us develop innovations and meet the needs of the market even more quickly. At the same time, we also realise that relationships are developed over time. We want our customers to know that the people that have been serving them for years are now joining forces to provide an elevated level of service.”

In 2017, KaVo will present a new future-oriented software platform covering all areas of modern dentistry and dental technology. DTX Studio combines imaging systems, intraoral scans and CAD/CAM solutions to provide an integrated workflow for the laboratory and dental practice.

The new brand identity reflects the dynamic and bold steps KaVo is taking as a company. With the new logo and contemporary design throughout its materials, KaVo is making dental excellence more visible now than ever.

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