Denplan to rebrand as Simplyhealth Professionals
Denplan has announced today that it is to rebrand as Simplyhealth Professionals from February 16.
The company held a special event for the press at the Museum of Brands in London on Wednesday, February 15, to announce the changes to the new brand.
As Simplyhealth Professionals, the company has taken the strategic decision to combine the strength of Denplan and Simplyhealth, in order to continue to provide the highest levels of service to dentists, and remain the leader in the healthcare marketplace. Denplan first joined forces with Simplyhealth in 2011 and have been working together successfully ever since. Between the two companies they have over 140 years of experience in the healthcare arena and are innovative leaders in their fields.
By uniting under one brand and identity, they will now build on their shared expertise and the strength of their reputations. The company wants to focus on making Simplyhealth the most recognised public and professional brand in everyday health. Simplyhealth Professionals will continue to provide the full range of leading Denplan dental payment plans under the Denplan product name.
The Simplyhealth Professionals business unit provides support to dentists to help make their practices more profitable by providing a guaranteed monthly income and outstanding support services. This enables dentists to plan and forecast profits for their practices and means they can book holidays and staff training days without the practice income being affected. Practices have dedicated consultants and access to in-house teams who help with everything from registering patients quickly, retaining patients, training, practice marketing, and PR support.
Simplyhealth Professionals also supports the veterinary healthcare professionals with animal health plans as another preventive healthcare product within its portfolio. Animal health plans are a payment plan for pet owners to be able to budget and pay monthly for the regular treatments and vaccinations for their pet. Simplyhealth Professionals supports vets and their practices in much the same way as its dentists and dental practices.
Caroline Coleman, managing director of Simplyhealth Professionals, said: “I am very proud and excited to be heading up the team. Our member dentists will continue to benefit from having access to the same great products and services from our teams that they value, but will also benefit from having access to all of Simplyhealth’s portfolio of products and the combined resources now available to us. We care passionately about our business and want to be the best we can so that we understand and anticipate our customers’ needs.”
Romana Abdin, chief executive of Simplyhealth, commented: “Helping people make the most of life is at the heart of what we do – it’s our purpose, our commitment, and our reason for being. We want to make sure that we help people who are facing challenges with their everyday health so that they can make the most of life. I am very proud to be part of a company which cares about people. We donate 10 per cent of our profits to charity and are supporting some really exciting healthcare events in 2017, such as the Simplyhealth Great Run series, which will bring people from all walks of life together to invest in their health.”
Simplyhealth Professionals is looking to develop services to not only enhance the existing product offering to dentists but is also working on new products and areas to explore in the future to make Simplyhealth the most recognised professional and public brand in everyday health.